Out on your own

Today most of us live far away from nature, modern society has gradually separated human beings and nature. This doesn't mean that we don't yearn for nature and natural experiences, it might even be the case that we miss it more than ever. Many of us dream of unspoiled wilderness, of occasions by the fire, of being able to enjoy magnificent views and the silence of the wilderness on our own. For some it remains just a dream, but for many of us it is a constant yearning, the longing to return, a longing that subsequently becomes an imperative.

​

NeverLost® is a Swedish brand that develops products for hunting and the outdoor life. All NeverLost® products have the characteristic colours orange/black for high visibility, but they also represent solutions that are well thought-out and that really work in the tough outdoor life.

​

Different requirements

Clearly, different activities presuppose different equipment, but one fundamental requirement always applies, you have to be able to rely on your equipment to be able to enjoy your canoe trip or grouse-shooting expedition.

In most cases nothing happens if something breaks, however, in some situations it can verge on life and death.

In most cases the NeverLost function of always being able to see your equipment involves not leaving your thermos behind, or not losing your knife among moss and leaves.

However, the situation can sometimes be serious and that's when your orange seat protector can suddenly serve as the signal for the helicopter that is out searching.

​

The majority of our product development takes place when we are out hunting ourselves, or putting up a tent in the foothills.

The best ideas derive from reality. What comes then is development work and test after test, both by ourselves and by people who use the products professionally. How much can the snap hook take? Will the Thermos stay hot etc.? We place great importance on choice of materials and seams, if we can select a stronger thread we do so, or add an extra seam.

We have one product that has undergone more tests than others, our Backpack Dry Vault™ , mainly due to the fact that it has been with us from the outset and has had numerous different users and, accordingly, demands. The basis is the same, but it has been improved for every season, this season with the waterproof Dry Vault™ compartment.

The Dry Vault™ compartment holds the most vulnerable, and perhaps most valuable, items in the pack such as digital camera, mobile phone and wallet etc.

Kåre Gravell

One of the founders of NeverLost® with hunting as his speciality. Enjoys hunting with both rifle and camera, many of the pictures we use are Kåre's, taken during real hunts.

Kåre is a hunting omnivore, but he chiefly hunts what his German Spaniel Fritz goes after.

Even though he is an experienced hunter, in common with all other hunters he still has dreams to fulfil. “Hunting alone for a long period, testing one's limits both in terms of hunting as well as physically and mentally, feels like a challenge, and imagine what an opportunity for product development”.

Kåre works with concepts and product development, as well as marketing.

​

​

Roland Ahlström

Roland, one of the founders of NeverLost®, grew up in the woods and fields, but with a preference for the Swedish mountain world. For the last 5 years he has been accompanied on his winter and autumn mountain trips by his female pointer Ming.

New products and improvements are constantly circling in Roland's head. Roland's garage is full of both “historic” and ultramodern backpacks and tents, everything has to be tested and analysed. Roland's dream is to spend an entire autumn in the mountains, with no timetable or objective, simply with gun, dog and fishing rod. “Some dreams have to remain dreams, perhaps it will be a light version”.

Roland works with our exports, as well as concepts and product development.

​